Dr. Deana McDonagh is an Associate Professor of Industrial Design within the School of Art + Design and a faculty member of the Beckman Institute of Advanced Science and Technology. She has focused on developing Empathic Design Research approaches and tools to support successful new product development. She joined the University of Illinois in 2004 from the Department of Design and Technology at Loughborough University (UK). Research funding to date has included Engineering and Physical Sciences Research Council (GR/M98654), European Commission (QLK6 CT 2002 02576), and The Nuffield Foundation Undergraduate Research Bursaries (AT/100/00450/A)(AT/100/99/0039). Research under these grants have resulted in 17 journal publications, 48 Conference publications and 4 edited books. She is the Co-Editor of the Design Journal, and Special Guest Editor of the Journal of Engineering Design Special Edition “Design and Emotion” (due out in 2009). Recent University of Illinois Campus Research Grants have included “Transgenerational Learning: Communication through visual stimuli”, “Disability + Relevant Design” and “Visual Data Capture”.